Could redesigning supermarkets, bars and restaurants ‘nudge’ us away from harmful consumption of food, alcohol and tobacco?

Could redesigning supermarkets, bars and restaurants ‘nudge’ us away from harmful consumption of food, alcohol and tobacco?

NEWS RELEASE FROM THE UNIVERSITY OF CAMBRIDGE

Behavioural and cognitive scientists at the Universities of Cambridge and Bristol have just been awarded a prestigious Wellcome Collaborative Award in Science to investigate ways to ‘nudge’ people towards healthier behaviour – to reduce their food and alcohol consumption and to stop smoking – in order to improve health across the population.

Click on the read more button to view the outline of the research in full.

Cambridge@Hay: Professor Theresa Marteau on why risk information doesn’t change unhealthy behaviour

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New audiences learned about the links between behaviour and health – and how our non-conscious choices can be deadly – at this year’s Hay Festival with Professor Theresa Marteau, Director at the Behaviour and Health Research Unit (BHRU) at the Department of Public Health and Primary Care, University of Cambridge.

Professor Marteau made four appearances in 26 hours including a sold-out talk for 2000 people chaired by Hugh Muir at the Guardian, and an ad-hoc “All Star Variety Show” with, amongst others, Simon Schama, an alumus of Christ’s College where Professor Marteau is a Fellow.