How do regular UK drinkers perceive the strength of different low and high alcohol verbal descriptors on wine and beer?

In this study we found that verbal descriptors of lower strength wine and beer formed two clusters and effectively communicated reduced alcohol content. The verbal descriptors Low, Lower, Light, Lighter, and Reduced formed a cluster and were rated as denoting lower strength products than Regular, but higher strength than the cluster with intensifiers consisting of Extra Low, Super Low, Extra Light and Super Light. To find out further information about this study click on the Read More button.

Impact of low alcohol verbal descriptors on perceived strength: An experimental study. Vasiljevic M, Couturier D-L, & Marteau TM, 2017

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A qualitative analysis of sugary drink consumers’ perceptions of using smaller compared with larger bottles when given a fixed amount of cola

Sub-dividing a fixed amount of a sugar-sweetened beverage into smaller vs. larger bottles could help curb their consumption but, so far, no studies have tested this possibility. To explore the possible effects of small bottles, we conducted a qualitative study, published in the journal Appetite.

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The TIPPME intervention typology for changing environments to change behaviour

In a new paper, published in Nature Human Behaviour, we introduce a new framework we have developed: the Typology of Interventions in Proximal Physical Micro-Environments (TIPPME). This provides a way to classify and describe an important class of interventions to change selection, purchase and consumption of food, alcohol and tobacco.