The Behaviour and Health Research Unit’s submission “You can’t prime all of the people all of the time: the impact of hunger and education on priming a healthy eating goal” has been chosen as a prize winning abstract submission at…
Do food labels alter food preference?
Descriptive words to describe an apple such as ‘healthy and succulent’, or ‘succulent and healthy’ increase the likelihood of being selected as a dessert instead of chocolate. The results show that labelling increased the rate of selecting the fruit by…