End-of-aisle displays are often used by supermarkets to promote sales. We found from our study that: Putting drinks on end-of-aisle displays increases sales of both alcoholic and non-alcoholic drinks. For alcohol, this sales increase was similar to 4–9% decrease in…
Did the Scottish ban on multi-buy promotions reduce sales of alcohol?
A ban on selling alcoholic products on multi-buy promotional offers, i.e. “buy one get one free” (BOGOF) or “2 bottles for £8”, was introduced in Scotland in 2010. Our study suggested that the multi-buy ban had no effect on the…
Scottish alcohol multi-buy ban did not work
Ryota Nakamura et al., conducted a study which assessed the effect of Scotland’s multi-buy ban implemented in October 2011. Their findings showed that the ban failed to reduce the amount of alcohol purchased. The research is published in the leading…