In a study published on the 18th January in Tobacco Control, we show that advertisements featuring e-cigarettes with flavours such as chocolate and bubble gum are more likely to attract school children to buy and try e-cigarettes than those featuring non-flavoured e-cigarettes.

These results support the imminent changes in EU regulations surrounding the marketing of e-cigarettes, but raise questions about the need for further regulation regarding the content of e-cigarette products that appeal to children. More research is needed to examine both the short- and long-term impacts of e-cigarette advertising on children.

Impact of advertisements promoting candy-like flavoured e-cigarettes on appeal of tobacco smoking amongst children: an experimental study. Vasiljevic, M, Petrescu, DC, Marteau, TM.

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In the attached article (p.11) Professor Theresa Marteau, Director of the Behaviour and Health Research Unit alongside Professor Graeme Reid, Chair of science and research policy at University College London provide guidance on how to prepare for providing evidence as witness for a parliamentary inquiry committee. To read this article, click on the following link: Research Fortnightly.