How do regular drinkers perceive wines and beers labelled as lower in strength?

In a sample of 3390 weekly wine and beer drinkers, published in Psychology of Addictive Behaviors 30th August 2018, we assessed the impact of labelling wine and beer with different verbal descriptors denoting lower strength, with and without %ABV, on product appeal and understanding of strength.

Products labelled with verbal descriptors denoting lower alcohol strength (Low and Super Low) had less appeal than Regular (average) strength products.

Impact on product appeal of labeling wine and beer with (a) lower strength alcohol verbal descriptors and (b) percent alcohol by Vol. (%ABV): An experimental study.
Psychology of Addictive Behaviors. Vasiljevic, M., Couturier, D.-L., & Marteau, T. M. (2018).

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Drink it straight: people take longer to consume sugary soft drinks served in straight-sided glasses

People drink soft drinks more slowly from glasses which have straight sides, when compared to those that slope outwards. That is the central conclusion of PhD research conducted by Tess Langfield, and published in PLoS One. Tess presented this research on Friday 7th September at the British Psychological Society’s Division of Health Psychology annual conference in Gateshead, which also earned her a prize from BPS for her award winning abstract. Click below to access the full paper.

Impact of glass shape on time taken to drink a soft drink: A laboratory-based experiment. Langfield T, Pechey R, Pilling M, Marteau TM. PLoS ONE
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