Larger wine glasses can increase sales by almost 10%

Larger wine glasses can increase sales by almost 10%

Selling wine in larger-sized wine glasses may encourage people to drink more, even when the amount of wine served remains the same. In our study published 7th June, 2016 in the journal BMC Public Health, we report that increasing the size of wine glasses led to an almost 10% increase in wine sales.

Does wine glass size influence sales for on-site consumption? A multiple treatment reversal design. Pechey R, Couturier DL, Hollands GJ, Mantzari E, Munafò MR & Marteau TM.

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Does wine glass size and shape influence how much wine people think there is?

Does wine glass size and shape influence how much wine people think there is?

Our new study, published 23rd December 2015, in PLOS ONE, examines whether certain sizes and shapes of wine glasses may lead people to think there is more or less wine in these glasses compared to other glasses, when there’s actually the same amount.

Does Glass Size and Shape Influence Judgements of the Volume of Wine? Pechey, Attwood, Couturier, Munafò, Scott-Samuel, Woods & Marteau

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Is shopping in lower-cost supermarkets associated with less healthy purchases?

Customers of lower-cost supermarkets tend to purchase less fruit and veg and more unhealthy foods than customers of higher-cost supermarkets. However, our study suggests lower-priced supermarkets are unlikely to be disproportionately promoting unhealthy foods or stocking fewer healthier options compared…