Cambridge@Hay: Professor Theresa Marteau on why risk information doesn’t change unhealthy behaviour

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New audiences learned about the links between behaviour and health – and how our non-conscious choices can be deadly – at this year’s Hay Festival with Professor Theresa Marteau, Director at the Behaviour and Health Research Unit (BHRU) at the Department of Public Health and Primary Care, University of Cambridge.

Professor Marteau made four appearances in 26 hours including a sold-out talk for 2000 people chaired by Hugh Muir at the Guardian, and an ad-hoc “All Star Variety Show” with, amongst others, Simon Schama, an alumus of Christ’s College where Professor Marteau is a Fellow.