Cambridge@Hay: Professor Theresa Marteau on why risk information doesn’t change unhealthy behaviour

New audiences learned about the links between behaviour and health – and how our non-conscious choices can be deadly – at this year’s Hay Festival with Professor Theresa Marteau, Director at the Behaviour and Health Research Unit (BHRU) at the Department of Public Health and Primary Care, University of Cambridge. The link to Theresa’s talk is now available, click here.

Professor Marteau made four appearances in 26 hours including a sold-out talk for 2000 people chaired by Hugh Muir at the Guardian, and an ad-hoc “All Star Variety Show” with, amongst others, Simon Schama, an alumus of Christ’s College where Professor Marteau is a Fellow. In this Hay blog, she explains that her contribution was part of the University of Cambridge series at the Hay Festival 2017, ‘which aims to bring our work to a wider audience – indeed to those who pay for our research through their taxes’.  Her search for effective ways to change behaviour across populations is described in an Guardian article based on her talk here.  She also discussed some of this work on Radio 4’s Inside Science here, recorded in front of a Hay audience.

Image: Theresa Marteau with Simon Schama at Hay 2017. Copyright: