Alcohol Consumption

What is the impact of labelling wine and beer as lower in alcohol strength?

The aim of the present study was to assess the impact of lower strength alcohol labelling on consumption.

We found that the total amount of wine and beer consumed increased as the label on the drink denoted successively lower alcohol strength. Individual differences in drinking patterns and socio-demographic indicators did not affect these results.

Impact of lower strength alcohol labeling on consumption: A randomized controlled trial. Vasiljevic M, Couturier DL, Frings D, Moss AC, Albery IP, Marteau TM, 2018

Access full text

How are low/er strength wine and beer products marketed online?

Our study compared the main marketing messages conveyed by retailers and producers for low/er and regular strength wine and beer products in the UK.

We found that compared with regular strength wines and beers, low/er strength products were more often marketed in association with occasions deemed to be suitable for their consumption including lunchtimes, outdoor events/barbeques, or on sports and fitness occasions.

Access full text

Have wine glasses in England got bigger?

Alcohol consumption in England has increased over time, particularly for wine. In a previous study, we found that wine sales in a bar and restaurant increased by almost 10% when wine was served in a larger glass (Pechey et al., 2016 and Pechey et al., 2017). In our new study, published in the BMJ Christmas issue, we examined whether wine glasses in England have increased in size over time, one of several possible influences upon increasing wine consumption in England. To continue reading about our findings click on the Read More button.

Wine glass size in England from 1700 to 2017: A measure of our time. Zupan, Z., Evans, A., Couturier, D.L., Marteau, T.M.

Access full text

How do regular UK drinkers perceive the strength of different low and high alcohol verbal descriptors on wine and beer?

In this study we found that verbal descriptors of lower strength wine and beer formed two clusters and effectively communicated reduced alcohol content. The verbal descriptors Low, Lower, Light, Lighter, and Reduced formed a cluster and were rated as denoting lower strength products than Regular, but higher strength than the cluster with intensifiers consisting of Extra Low, Super Low, Extra Light and Super Light. To find out further information about this study click on the Read More button.

Impact of low alcohol verbal descriptors on perceived strength: An experimental study. Vasiljevic M, Couturier D-L, & Marteau TM, 2017

Access full text