In two previous studies, we found that children exposed to e-cigarette adverts perceived occasional tobacco smoking as less harmful than children not exposed to such adverts. In this paper, we replicate and extend these findings using a larger sample, a…
Children exposed to vaping ads are less likely to think occasional smoking is bad for health
We assigned 564 British children to one of three groups where they either saw: adverts depicting e-cigarettes as glamorous; adverts depicting e-cigarettes as healthier alternatives to tobacco cigarettes; or no adverts (control group). Children shown the adverts were no more…
Do candy-like flavoured e-cigarettes adverts encourage vaping among schoolchildren?
In this experiment we assigned schoolchildren to one of three groups where they either saw: adverts for candy-like flavoured e-cigarettes; adverts for non-flavoured e-cigarettes; or no adverts (control condition). The children shown the ads for candy-flavoured e-cigarettes liked these ads…
Paying people to quit smoking: Potent but repugnant?
In this commentary we discuss the findings from a large randomised controlled trial of four financial incentive schemes for smoking cessation, published in 2015 in the New England Journal of Medicine. We note the promising use of reward-based schemes (but…
Can financial incentives help people, especially pregnant women, to quit smoking?
Financial incentives are effective in helping people to change their unhealthy behaviours, including stopping smoking. It is not known whether these changes are maintained after incentives stop. This systematic review and meta-analysis showed financial incentives can motivate people, especially those…