This is the video of our annual lecture by Professor Simon Szreter, Professor of History and Public Policy at the University of Cambridge.
Changing Human Behaviour to Prevent Disease: The Importance of Targeting Automatic Processes
Please see the publication at Science Magazine: http://www.sciencemag.org/content/337/6101/1492 There is also a video of Professor Marteau talking on the subject under the heading ‘Adjusting the Autopilot’, also within the Science Magazine website: http://video.sciencemag.org/SciOriginals/automatic/
The BHRU’s first paper achieves national and international interest
Judging nudging: Can nudging improve population health? The BHRU launched onto the public health scene, achieving international interest with its first publication. Its paper ‘Judging nudging: Can nudging improve population health?’ questions whether the Government’s “nudge” approach to public health…