Did the Scottish ban on multi-buy promotions reduce sales of alcohol?

multibuyA ban on selling alcoholic products on multi-buy promotional offers, i.e. “buy one get one free” (BOGOF) or “2 bottles for £8”, was introduced in Scotland in 2010.

Our study suggested that the multi-buy ban had no effect on the amount of alcohol sold in the 9 months after it was introduced.

Tighter regulation of price promotion may be needed to reduce sales of alcohol.

Impact on alcohol purchasing of a ban on multi-buy promotions: a quasi-experimental evaluation comparing Scotland with England and Wales. Nakamura, Suhrcke, Pechey, Morciano, Roland & Marteau, 2013.

Access full text