E-cigarettes may help smokers quit, but they also increase the quantity of smoking-related images in the public domain which may ‘re-normalise’ smoking.
We carried out a study on shops across London and found evidence of widespread marketing and availability of e-cigarettes in-store.
The sale and use of e-cigarettes is likely to lead to more images of objects that look like cigarettes being shown, which could have the potential to re-normalise smoking.
An observational study of retail availability and in-store marketing of e-cigarettes in London: potential to undermine recent tobacco control gains? Hsu, Myers, Ribisl & Marteau. 2013.