How widespread are images of e-cigarettes?

E-cigarettes may help smokers quit, but they also increase the quantity of smoking-related images in the public domain which may ‘re-normalise’ smoking.

We carried out a study on shops across London and found evidence of widespread marketing and availability of e-cigarettes in-store.

The sale and use of e-cigarettes  is likely to lead to more images of objects that look like cigarettes being shown, which could have the potential to re-normalise smoking.

An observational study of retail availability and in-store marketing of e-cigarettes in London: potential to undermine recent tobacco control gains? Hsu, Myers, Ribisl & Marteau. 2013.

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