Larger wine glasses can increase sales by almost 10%

Wine_RPSelling wine in larger-sized wine glasses may encourage people to drink more, even when the amount of wine served remains the same. In our study published 7th June, 2016 in the journal BMC Public Health, we report that increasing the size of wine glasses led to an almost 10% increase in wine sales.

Does wine glass size influence sales for on-site consumption? A multiple treatment reversal design. Pechey R, Couturier DL, Hollands GJ, Mantzari E, Munafò MR & Marteau TM.

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