Healthier fruits and vegetables frequently feature on packaging for foods high in fat and sugar. These pairings can lead to calorie underestimates (Chernev (2011) The Dieter’s paradox). In a series of experiments we replicated this effect but our findings demonstrated…
BHRU Health Inequalities Lecture – Professor Johan Mackenbach
The Behaviour and Health Research Unit’s Annual Lecture was held on Thursday 24th April at Downing College, Cambridge. The event was supported by Cambridge Public Policy. The title of the talk given by Professor Mackenbach was “The persistence of health inequalities”.
Choosing between an Apple and a Chocolate Bar…
The paper cited below was published on the 14th of October 2013. To read the paper in full, click on the link below: Forwood SE, Walker AD, Hollands GJ, Marteau TM: Choosing between an Apple and a Chocolate Bar: the…
UKSBM 2013 Abstract Award for BHRU’s Suzanna Forwood
The Behaviour and Health Research Unit’s submission “You can’t prime all of the people all of the time: the impact of hunger and education on priming a healthy eating goal” has been chosen as a prize winning abstract submission at…
Do food labels alter food preference?
Descriptive words to describe an apple such as ‘healthy and succulent’, or ‘succulent and healthy’ increase the likelihood of being selected as a dessert instead of chocolate. The results show that labelling increased the rate of selecting the fruit by…