Descriptive words to describe an apple such as ‘healthy and succulent’, or ‘succulent and healthy’ increase the likelihood of being selected as a dessert instead of chocolate. The results show that labelling increased the rate of selecting the fruit by…
Do experts believe that plain packaging would reduce smoking rates?
Australia became the first country to introduce standardised packaging of tobacco products in December 2012. As there was no way of examining the effectiveness of standardised packaging directly at that point, we asked experts from around the world to estimate…