Does alcohol marketing lead to increased drinking?

Does alcohol marketing lead to increased drinking?

In a systematic review, published 9th June, 2016 in BMC Public Health, we combined data from randomized, experimental studies that investigated the immediate effects of viewing alcohol marketing on alcohol consumption and alcohol-related cognitions.

Combining results from 7 studies with 758 participants, we found that individuals who viewed alcohol advertising consumed more alcohol than those who viewed non-alcohol advertising. We conclude that these findings lend qualified support to the public health case for restrictions, bans, or other policies that would reduce exposure to alcohol advertising on visual broadcast media to reduce alcohol consumption at the population level.

Immediate effects of alcohol marketing communications and media portrayals on consumption and cognition: a systematic review and meta-analysis of experimental studies. Stautz K*, Brown KG*, King SE, Shemilt I, Marteau TM. (* = joint first authors)

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