The Force is Not With You….Theresa Marteau: Cambridge Alumni Magazine (CAM)

Theresa-photo53c01765850eb.jpgIn this article: BHRU’s Director Professor Theresa Marteau highlights recent research findings that attest to the power of environments over personalised risk information in shaping unhealthy behaviour often without awareness. But while communication of risk is a poor means for changing behaviour she argues it may be core to changing behaviour across populations if it increases public demand for governments to change the environments  – physical, digital, economic and social – to make easier the healthier behaviour that most of us prefer but find difficult to achieve.

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