What is the impact of labelling wine and beer as lower in alcohol strength?

The aim of the present study was to assess the impact of lower strength alcohol labelling on consumption. We found that the total amount of wine and beer consumed increased as the label on the drink denoted successively lower alcohol strength.

The present findings add to a small existing literature that highlights how measures intended to benefit public health (in this case wider availability of lower strength alcohol products) may benefit industry to the detriment of the health of the public.

Impact of lower strength alcohol labeling on consumption: A randomized controlled trial. Vasiljevic M, Couturier DL, Frings D, Moss AC, Albery IP, Marteau TM, 2018

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