Winners and losers? The challenges of communicating policy options

To make policy decisions that align with our goals and values, we need to understand the expected outcomes of the different options. In this paper, we review existing communications of policy options, guidance for design, and evidence for effectiveness across a wide range of domains.

Winners and losers: Communicating the potential impacts of policies. Brick C, Freeman ALJ, Wooding S, Skylark WJ, Marteau TM, Spiegelhalter DJ.  Palgrave Communications. Access full text.