We examined the impact on food selection of the number of (i) healthier and (ii) less healthy snack foods available in an online study of 1,509 adults. Offering additional less healthy options was twice as likely to affect the foods selected than offering additional healthier options. This suggests that removing less healthy as opposed to adding healthier food options could have greater impact on encouraging healthier selections.
Availability of healthier vs. less healthy food and food choice: an online experiment. Pechey, R., & Marteau, T. M. BMC Public Health