How do regular UK drinkers perceive the strength of different low and high alcohol verbal descriptors on wine and beer?

In this study we found that verbal descriptors of lower strength wine and beer formed two clusters and effectively communicated reduced alcohol content. The verbal descriptors Low, Lower, Light, Lighter, and Reduced formed a cluster and were rated as denoting lower strength products than Regular, but higher strength than the cluster with intensifiers consisting of Extra Low, Super Low, Extra Light and Super Light. To find out further information about this study click on the Read More button.

Impact of low alcohol verbal descriptors on perceived strength: An experimental study. Vasiljevic M, Couturier D-L, & Marteau TM, 2017

Access full text

Recruitment for Behaviour Change by Design – New Wellcome-funded research programme

Recruitment for Behaviour Change by Design – New Wellcome-funded research programme

Recruitment for the new Wellcome funded research programme being led by Professor Dame Theresa Marteau is underway. The programme is currently recruiting for a Research Associate/Senior Research Associate, a Project Manager and a Project Administrator. To find out further details about any of these posts, then please click on the respective links. Applications can only be accepted via the online recruitment system.

The interview date for both of the administrator posts is the 30th November.

The interview dates for the Research Associate/Senior Research Associate post is the 18th December.

Richard Thaler: Contender for a Nobel Prize in Psychology?

Richard Thaler is an economist that is fluent in Psychology and has just won the 2017 Nobel Prize in Economics. His contribution, as recognised by the awarding committee, has been to apply the psychology of judgement and decision-making to economics. This has not only increased understanding sub-optimal financial decisions but also led to interventions to optimise these. The oft cited example is the Save More Tomorrow scheme in which rather than opting into a retirement saving scheme the default was switched so that employees would opt out. Savings with the latter increased four-fold from 3.5%. His contribution to psychology, less remarked upon, has also been remarkable. By highlighting the failures of subjective expected utility models – which are still the dominant models used in the health field – he drew attention to the many models in psychology that focus instead on habits, situations and non-conscious processes. To read the full blog click on the Read more button.