A qualitative analysis of sugary drink consumers’ perceptions of using smaller compared with larger bottles when given a fixed amount of cola

Sub-dividing a fixed amount of a sugar-sweetened beverage into smaller vs. larger bottles could help curb their consumption but, so far, no studies have tested this possibility. To explore the possible effects of small bottles, we conducted a qualitative study, published in the journal Appetite.

For further details on this research, click on the read more button below.

Could redesigning supermarkets, bars and restaurants ‘nudge’ us away from harmful consumption of food, alcohol and tobacco?

Could redesigning supermarkets, bars and restaurants ‘nudge’ us away from harmful consumption of food, alcohol and tobacco?

NEWS RELEASE FROM THE UNIVERSITY OF CAMBRIDGE

Behavioural and cognitive scientists at the Universities of Cambridge and Bristol have just been awarded a prestigious Wellcome Collaborative Award in Science to investigate ways to ‘nudge’ people towards healthier behaviour – to reduce their food and alcohol consumption and to stop smoking – in order to improve health across the population.

Click on the read more button to view the outline of the research in full.

The TIPPME intervention typology for changing environments to change behaviour

In a new paper, published in Nature Human Behaviour, we introduce a new framework we have developed: the Typology of Interventions in Proximal Physical Micro-Environments (TIPPME). This provides a way to classify and describe an important class of interventions to change selection, purchase and consumption of food, alcohol and tobacco.