Do supermarket end-of-aisle displays affect sales of drinks?

white wine in bottles in wine shopEnd-of-aisle displays are often used by supermarkets to promote sales. We found from our study that:

  • Putting drinks on end-of-aisle displays increases sales of both alcoholic and non-alcoholic drinks. For alcohol, this sales increase was similar to 4–9% decrease in price.
  • Limiting the use of aisle ends for alcohol and other less healthy products could be an effective way of increasing the healthiness of our weekly shopping.


Sales impact of displaying alcoholic and non-alcoholic beverages in end-of-aisle locations: An observational study. Nakamura, Pechey, Suhrcke, Jebb & Marteau, 2014.

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