How acceptable are pricing policies for changing behaviour?

How acceptable people find different interventions to reduce alcohol consumption varies depending on the type of intervention and its effectiveness.

While our study found differences in acceptability depending on intervention type (affecting price, availability or advertising), acceptability increased when information on effectiveness was given.

Acceptability increased most for minimum unit pricing, which had greater effectiveness in terms of expected outcomes compared with the other intervention types.

Highlighting the effectiveness of interventions could increase their acceptability.

Public acceptability of population-level interventions to reduce alcohol consumption: A discrete choice experiment. Pechey, Burge, Mentzakis, Suhrcke & Marteau. 2014.

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