Is shopping in lower-cost supermarkets associated with less healthy purchases?

Man at supermarket examining a long grocery receipt with shopping cart on foreground.Customers of lower-cost supermarkets tend to purchase less fruit and veg and more unhealthy foods than customers of higher-cost supermarkets.

However, our study suggests lower-priced supermarkets are unlikely to be disproportionately promoting unhealthy foods or stocking fewer healthier options compared to higher-priced stores.

Supermarket Choice, Shopping Behavior, Socioeconomic Status, and Food Purchases. Pechey & Monsivais, 2015.

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