Why don’t poor men eat fruit?

desk in big fruit pileWe looked at whether there were differences by Socioeconomic Status (SES) in how much people liked fruit. We were interested in whether this might explain socioeconomic differences in self-reported fruit consumption.

Our results showed:

  • no differences between SES found for self-reported liking of fruit, but that
  • lower SES men had lower implicit liking of fruit (as measured by the Implicit Association Task)


Why don’t poor men eat fruit? Socioeconomic differences in motivations for fruit consumption. Pechey, Monsivais, Ng, Marteau, 2014.

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