Reducing excessive consumption of food and soft drinks is core to tackling the high rates of overweight and obesity in the UK and elsewhere. It is estimated that about one third of our daily energy intake is consumed while at…
Does bottle size affect the amount of cola consumed at home?
We assessed the feasibility of running a trial on the impact of bottle size on in-home consumption of cola, in which households received a set amount of cola each week for four weeks, in bottles of one of four sizes…
Does presenting images of negative health outcomes lead to healthier food choices?
We examined the impact on people’s choices of presenting food images paired with positive or negative images of the health consequences of eating those foods. Presenting images of negative health outcomes led to more healthy food choices, irrespective of whether…
How does the public judge nudging to cut consumption of sugary drinks?
How acceptable do people find nudges such as reducing bottle sizes of sugary drinks to prevent obesity? Does highlighting the non-conscious nature of nudging affect their acceptability? The results of our study, conducted with over 2000 UK and US participants,…
Is acting on intentions to change diet socially patterned?
Bringing together data from previous studies, we found no evidence that those from more deprived groups are less likely to act on their intentions to change their behaviour, including changing their diet. However, we found some differences between more and…