Does presenting images of negative health outcomes lead to healthier food choices?

Composite for BHRU websiteWe examined the impact on people’s choices of presenting food images paired with positive or negative images of the health consequences of eating those foods.

Presenting images of negative health outcomes led to more healthy food choices, irrespective of whether they were paired with images of energy-dense snack foods or of fruit. Images of positive health outcomes did not alter food choices.

This work provides insights relevant to health communication interventions where aversive visual images are used to alter the consumption of products that impact on human health.

Pairing images of unhealthy and healthy foods with images of negative and positive health consequences: impact on attitudes and food choice. Hollands & Marteau. 2016

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