Visual Abstract of Vasiljevic et al., 2018
In two previous studies, we found that children exposed to e-cigarette adverts perceived occasional tobacco smoking as less harmful than children not exposed to such adverts. In this paper, we replicate and extend these findings using a larger sample, a stronger control condition and an updated meta-analysis.
We found that children exposed to e-cigarette adverts depicting glamour perceived the harms of smoking one or two tobacco cigarettes occasionally to be lower than did those exposed to unrelated adverts. An updated meta-analysis comprising three studies (including the present study) with 1,935 children confirmed that exposure to different types of e-cigarette adverts [glamorous, healthful, flavoured, or non-flavoured] reduces children’s perceptions of the harm of occasional smoking of one or two tobacco cigarettes.
E-cigarette Adverts and Children’s Perceptions of Tobacco Smoking Harms: An Experimental Study. Vasiljevic, St John Wallis, Codling, Couturier, Sutton, Marteau, 2018.
