In this study we found that verbal descriptors of lower strength wine and beer formed two clusters and effectively communicated reduced alcohol content. 
The verbal descriptors Low, Lower, Light, Lighter, and Reduced formed a cluster and were rated as denoting lower strength products than Regular, but higher strength than the cluster with intensifiers consisting of Extra Low, Super Low, Extra Light and Super Light. To find out further information about this study click on the Read More button.
Impact of low alcohol verbal descriptors on perceived strength: An experimental study. Vasiljevic M, Couturier D-L, & Marteau TM, 2017