The current study compared the main marketing messages conveyed by retailers and producers for low/er and regular strength wine and beer products in the UK. Compared with regular strength wines and beers, low/er strength products were more often marketed in…
What is the impact of labelling wine and beer as lower in alcohol strength?
The aim of the present study was to assess the impact of lower strength alcohol labelling on consumption. We found that the total amount of wine and beer consumed increased as the label on the drink denoted successively lower alcohol…
Would increasing the price of sugary soft drinks influence purchases of alcohol?
The UK Government levy on sugary drinks producers began in April 2018, potentially influencing the cost of a large range of non-alcoholic beverages. This study looked at how increasing the price of non-alcoholic drinks could influence purchases of alcoholic drinks,…
Does labelling wine and beer as high or low alcohol affect perceptions of their strength?
We examined consumers’ perceptions of strength (%ABV) and appeal of alcohol products using low/high verbal descriptors. Verbal descriptors of lower strength wine and beer formed two clusters and effectively communicated reduced alcohol content. The verbal descriptors Low, Lower, Light, Lighter,…
Are we taking too narrow a view on the impact of alcohol advertising?
There is currently limited, low quality evidence on whether restrictions on alcohol advertising have an impact on alcohol consumption. Focusing only on this evidence could lead to poorly informed policy decisions based on a narrow understanding of how alcohol advertising…